Two Slashes

Through some useless late-night meandering, I managed to come across this snarky blog post from AOL mocking Gmail’s latest addition to their popular e-mail/instant messaging platform, the ability to send SMS messages to cell phones (which has since been redacted so they can fix a few lingering bugs).  While it’s not ordinarily a big deal, some people without the appropriate plan and/or equipment might find it useful, as might someone overseas who doesn’t want to pay the “long distance text messaging” fees some wireless carriers seem to find all too important nowadays.

I find it interesting that AOL would attempt to play a humor card while they tout their own rusty horn, especially when you consider this is the same AOL that uses Google to power their search engine. Excuse me a second while I point out that this makes everyone at AOL look like a pack of three-year-olds without a babysitter and add myself to the numerous people who agree.

As someone who’s had rather interesting personal experiences with AOL over the past decade or so, I find their behavior here fairly lame.  Given those same experiences, though, I guess I can’t be too surprised.

I do have some words of advice for AOL, though (and I can think of a few others who can take something away from this as well, in a more generalized form, of course):

• When you’re trying to mock a company who may be trailing you in one area, it might be wise to consider whether you’re partners with them or not in another.  Nobody wants to do business when the only words you can say are, “I’m better than you,” especially when you seem to have forgotten that you’re not.
• Just because you’ve managed to beat someone to market with something as silly as an IM to SMS bridge doesn’t make you better.  I can’t exactly call most of Google’s offerings bloated, but I do suggest you go take a look at the whale you call your Internet portal and see how much fat you can trim out.  If it can’t function, I don’t care that it looks all glossy and shiny and can make little noises to notify me that somebody’s picking their nose.
• Perhaps there’s more to the Google branding than meets the eye, especially in professional terms.  Before you make a snide comment about Google only allowing users a Gmail domain, perhaps consider that nobody is going to use an address such as nicktabick@crazyforemail.com to conduct professional business.  (I find that address too stupid for personal use, either.  I also believe I’ve seen that address in my Spam folder before, but I digress…)
• If Halloween is a grand occasion to make fun of one of your partner/competitors, I wonder what Christmas is going to be like at the AOL offices this year.  However, for everyone’s sake, it might be better to ensure that the liquor, sugar, caffeine, and everything else that might get one of the press writers giddy is safely locked up lest someone posts a follow-up entry making fun of Time Warner.

Perhaps someone at AOL had a few too many candy bars before they came in for work (or, from the look of the timestamp on their post, on their lunch break).  Nice try, but next time around, use the sugar rush on something more productive – like decent software.