Two Slashes

Congratulations to anyone who followed that link from my Facebook status.  You’re a shining example of a person who randomly and trustingly clicks links from friends without considering whether they’re spam or not.  Either that, or you already recognize that domain…that section of the post at the bottom is especially for you.

Ordinarily, I wouldn’t be posting about my experiments here, as they’re not at all related to the topics I regularly discuss.  However, together with a little help from a friend or two, I’ve tried to poke and pry at people’s online habits with my past few tests.  What did I find?

The Birthday

Ah yes, my birthday was last week.  (Any and all birthday comments will be deleted and/or edited.)  Of course, only a few people even bothered to remember or acknowledge it (alright, so perhaps even the majority of my family didn’t care, but that’s beside the point).  For this experiment, I spent the two months prior scrubbing almost every reference to my age or birthday I could find from the Internet, well ahead of any search engine bots that may want to cache it as my birthday drew nearer.  The test?  To see whether people really rely that much on notifications from web forums or social networking sites to keep track of trivial facts like birthdays.

Granted, a birthday is nothing to be excited about, and in its own right might be considered useless or trivial information, depending on how well you know the person (and it’s more or less useless in an online perspective, but I digress).  And just to make things interesting, even after all of the information I removed (and now need to remember to re-add), I decided that I would cough up a few subtle hints.  (Alright, maybe my definition of ’subtle’ is skewed, but I’m not going to argue that point here.)  Net results:  A single congratulatory tweet (and what probably would have amounted to a second had I qualified a number in one of my tweets), one response via Skype after making it almost painfully obvious (you know who you are), and absolutely no response from any of 269 Facebook users friended with me (which is, admittedly, just a little pathetic).  All in all, a quiet great birthday by my standards. (I don’t want the attention, so perhaps my motives were a little flawed…)

Now that I’ve confused you enough, let’s try to take all of that and try and sum it up into something simpler:  Apparently people find Facebook (and other social networking sites) suitable replacements for a calendar.  Admittedly, there might be some benefit in having your friends make sure THEIR birthday is correct rather than have you transcribe it into your agenda a week early, but ultimately anyone who could and/or should have remembered (by my expectations) failed.

The Bait

With my birthday said and done, a friend of mine suggested that we play with some heads on Facebook by intentionally leading people to think that my birthday was a day later than it actually was by coughing up the appropriate status messages and wall posts.  Again, not a single person took the bait and left anything resembling a birthday greeting.

The thing to note about this, though, is that the friend I worked on this with only shares a portion of my friends mutually, and so comparatively there’s a much smaller pool of people to attempt to draw from.

Facebook Link Check

As you might have surmised from the leading line of this post, I decided to try one more test with Facebook simply to see if anyone was paying attention.  The action was simple:  click a link to visit this website.  No URL shrinking, mentions of rewards, or anything - just a link to Two Slashes.  And even though it’s been about an hour and a half since I posted that link, people have clicked it at least a few times, including while they were in the middle of searching through other peoples’ photo albums (actually, there are two referral links already).

Since this experiment is more or less still in progress, I’ll come back to edit this post if anything interesting or unusual comes out of it, but I don’t think there’s going to be anything all that exciting to discuss.

On the other hand, though, this eagerness for people to visit my site without too many hints that I even control it demonstrates once again that people are blind to what could happen should one of their friends get phished and start sending out some spammy URLs.  Not just on Facebook, but anywhere in general.

Conclusions

All of this makes me think of a single line from Men In Black:

Kay: A person is smart. People are dumb, panicky dangerous animals and you know it. Fifteen hundred years ago everybody knew the Earth was the center of the universe. Five hundred years ago, everybody knew the Earth was flat, and fifteen minutes ago, you knew that humans were alone on this planet. Imagine what you’ll know tomorrow.

Well, from my experiences, I’d be willing to go so far as to say a single person is just as intelligent as the collective (and that’s stupid).  And that’s especially amusing to me following this short on why the Internet is making people more cognizant.